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Case Studies > Fox Media
A Nearshore Software Development Case Study
Technology
We Used.
Team
Blueprint.
Call Center Manager: Oversaw operations and performance.
Outbound Sales Engineers: Handled consumer outreach to drive mobile installs.
Fox Media
Fox Media BTH partnered with Fox Media to increase mobile app installs through a dedicated call center team, improving both consumer access and overall revenue.
The
Challenge.
Fox Media sought to scale the number of mobile app installs by increasing their outreach efforts to consumers. Their existing methods were insufficient to achieve the aggressive growth targets they had set. Specifically, they aimed for each call center agent to complete at least 200 calls per day, a task that required a consistent, scalable team capable of maintaining high call volume while delivering quality interactions that converted into app installs. The challenge lay in both sustaining high performance and ensuring transparency in the results.
Our
Solution.
BTH responded by establishing a specialized call center based in Tijuana, Mexico, with a team of 10 highly trained outbound sales engineers. These engineers were tasked with direct consumer engagement, focusing on maximizing the number of mobile installs through structured call campaigns.
Each agent was equipped with the latest CRM tools and reporting mechanisms to ensure that every interaction was tracked, allowing Fox Media to monitor the effectiveness of the campaigns in real time. Regular performance metrics were shared with Fox Media, allowing them to adjust goals or strategies quickly as needed.
Key
Technical Contributions.
The integration of detailed reporting systems into the campaign provided Fox Media with full visibility into their progress. This not only facilitated the monitoring of call center productivity but also allowed for data-driven decisions to optimize outreach efforts. The CRM enhancements deployed by BTH ensured that every interaction was documented thoroughly, offering insights into consumer behaviors and patterns that helped refine the campaign.
Additionally, BTH’s CRM deployment ensured seamless data flow, allowing the team to maintain high output without compromising on quality.
The
Outcome.
The call center team delivered impressive results, consistently meeting the target of 200 calls per agent each day within the first three weeks of operations. Over the course of six months, this strategy led to a significant increase in mobile app installs, which translated into broader consumer access to Fox Media’s services and an uptick in revenue. The success of the campaign underscored the value of BTH’s nearshore team, resulting in ongoing collaboration between BTH and Fox Media.
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