Skip to content 
Case Studies > IBM
A Nearshore Software Development Case Study
Technology
We Used.
Team
Blueprint.
Project Management: Managed development and deployment.
Architects: Designed scalable software structures.
Fullstack Engineers: Developed key platform features.
Quality Assurance Engineers: Ensured software stability and performance.
UI/UX Designers: Focused on user-centered interface design.
IBM
BTH Technology helped IBM’s DemandTec division scale their development and engineering capabilities, supporting rapid growth and innovation in their SaaS platform.
The
Challenge.
DemandTec, a division of IBM, faced a challenge with rapidly scaling their development team in Silicon Valley to support their enterprise SaaS platform, which provides clients around the world with pricing, promotion, and markdown technology. They needed a scalable solution to hire and onboard technical talent quickly, allowing them to grow their platform while maintaining high-quality standards across the entire software development lifecycle.
Our
Solution.
BTH Technology rapidly sourced and deployed a team of developers based in Latin America and Asia-Pacific to augment DemandTec’s U.S.-based teams. This team consisted of architects, fullstack engineers, and quality assurance professionals who collaborated closely with IBM to design, develop, and support the DemandTec platform. Utilizing an Agile methodology, the team focused on delivering consistent software updates and enhancements. BTH recruitment expertise allowed DemandTec to meet tight project timelines and maintain product quality during significant business growth.
Key
Technical Contributions.
The team’s focus on using advanced technology stacks, such as Ruby on Rails and Java, combined with automated testing and rigorous quality assurance, ensured that the platform maintained peak performance as it scaled. BTH engineers also contributed to the design of intuitive UI/UX, making the platform accessible and user-friendly for enterprise clients. The implementation of IBM DB2 for data storage and management further strengthened the platform’s ability to handle large-scale, complex operations efficiently.
The
Outcome.
BTH nearshore team played a crucial role in the exponential growth of DemandTec, helping the business expand from $5 million to over $65 million in annual revenue. Their contributions to the software development lifecycle enabled IBM to deliver robust, scalable solutions to Fortune 100 companies globally. After a successful IPO, IBM fully acquired DemandTec, triggering a Build Operate Transfer mechanism as outlined in the MSA, leading to the integration of the nearshore team into IBM’s broader operations.
Related
Case Studies.
< Why BTH Is Your Preferred >
Nearshore Software Development Solution
BTH Technology is an award-winning, reputable, and best-in-class nearshore enterprise-level cloud and mobile application software development company providing services to companies of all sizes and in various industries, including some of the world’s biggest brands. Learn About Our Core Values.
Meet Our Developers
Review real engineer CVs of current and past BTH Technology nearshore developers. We have a wide range of different positions and skills thanks to our talented engineers.
< Upcoming Events >
Engineering Metrics To Successfully Manage Your Software Engineering Team
Join us for an engaging LinkedIn Live session, Engineering Metrics to Successfully Manage Your Software Engineering Team, featuring top industry experts who will provide valuable insights into measuring and enhancing engineering team performance. Steve Taplin, CEO of BTH Technology, will be joined by Edgar Garcia, Lead Project Manager at BTH Technology, and Larry Heminger, CTO of Jabra Hearing, as they dive into essential metrics that can drive productivity, efficiency, and team alignment.
Key Concepts Include:
- Powerful engineering metrics that provide real insight into team productivity and project health
- Strategies for applying these metrics to improve team collaboration and achieve better outcomes
- Practical tips for managing high-performing teams in today’s competitive software landscape
